Toronto City Council has adopted an ambitious strategy to reduce community-wide greenhouse gas (GHG) emissions in Toronto to net zero by 2040. After attending Artists, Designers, and City Build at the City of Toronto with OCAD, it was clear that there has been a lack of advertisement for some of the issues mentioned in the sessions. These advertisements help bring awareness to the problem that many are unaware of. The ads are focused on Instagram and poster ads.

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